Bi Eco Fashion is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal information.

The below Privacy Policy (together with our Terms and Conditions, any other documents referred to in it and our Cookie Policy) outlines how we may collect, use, store and process your personal information.


This Privacy Policy is for the website, and is served by Moda Research S.R.L., a company organized under the laws of Romania, with Unique Registration Number RO15120811, Trade Register Number, J40/192/2003, and its registered address at Street Stefan cel Mare, no. 44, bl 33 A, 1st floor, ap 12, interphone 12C, district 2, Bucharest, Romania.


The information we gather, use and process are collected by:

The Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons about the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, or “GDPR”)


This Policy is based on the following principles:

  • Data subjects must easily exercise their rights;
  • Personal data shall be processed lawfully, fairly and transparently;
  • Personal data shall be processed in a manner that ensures the appropriate security;
  • Personal data shall be adequate, relevant and limited to what is necessary for processing;
  • Personal data shall be kept in a form such that the data subject can be identified only as long as is necessary for processing;
  • Personal data shall be accurate and, where necessary, kept up to date with every effort to erase or rectify without delay;
  • Personal data shall not be shared with third parties except when necessary for them to provide services upon agreement;
  • Personal data shall only be collected for specific, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.


Personal information is data that can be used to identify or contact you.

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

If we do collect personal data, we will nevertheless never collect sensitive personal data about you. The EU’s General Data Protection Regulation (GDPR) defines sensitive personal data as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, bio metric data, data concerning health or data concerning a natural person’s sex life or sexual orientation.”

When you use the Website and/or purchase from us, we may gather various information. In any event, we are committed to ensuring that the information we receive and use are appropriate for the below purposes.


We may collect and process the following information:

E-mail address, Full name, Phone number, Billing address, Shipping address, Visited and Liked products, Order history, Login information you link to your Bi Eco Fashion account

We use the above information from the following purposes:

  • So you can create your account;
  • So you can check out your orders history;
  • To provide you with a product you might like;
  • So you can manage your account, facilitate the purchasing process;
  • So you can pre-register information that will be asked at the checkout;
  • So you can quickly log into our website and not registered any account.

The legal grounds to process your personal data are:

The processing for your account is based on our legitimate interests* so we can give you access, for instance, to your order history, list of liked products, or ease-up your purchases at the checkout.


We may collect and process the following information:

E-mail address, Full name, Phone number, Billing address, Shipping address, Payment information details.

We use the above information from the following purposes:

  • So we can prevent and detect fraud;
  • So you can purchase and receive your order;
  • So we can notify you about changes to our services;
  • So we can send you NPS surveys about our services;
  • So you can receive updates about your order via e-mail;
  • So you can receive marketing communication via e-mail;
  • So you can receive your refund, and we can manage the whole return process.

The legal grounds to process your personal data are:

The processing of your personal data is necessary for the contract between you and Bi Eco Fashion (to fulfill and deliver your purchases), for compliance with our legal obligations and our legitimate interests. *


We may collect and process the following information:

E-mail address, Information gathered when you visit our website (see our cookies here).

We use the above information from the following purposes:

  • So we can deliver relevant website content and online advertisements;
  • So we can provide, update, maintain, improve and protect our website, business, and services;
  • So you can sign up to our newsletters and receive information, news and offers about our products;
  • So we can inform you and remind you of any task which remains uncompleted (incomplete orders, abandoned baskets).

The legal grounds to process your personal data are:

The processing of your personal data is based on your consent or based on our legitimate interests. *


We may collect and process the following information:

Name, E-mail address, Telephone number, Correspondence history, order information, shipping address, payment information, ID documentation.

We use the above information from the following purposes:

  • So you contact, communicate with us;
  • So we can manage, administrate all your queries;
  • So we can verify your identity when you request further information based on your rights.

The legal grounds to process your personal data are:

The processing of your personal data is necessary for the contract between you and us, and based on our legitimate interests.*


We may collect and process the following information:

Contact details such as e-mail address, full name, telephone number, shipping address, your written replies and information submitted in the contest.

We use the above information from the following purposes:

So we can smoothly and perfectly manage the competitions (contact contestants, identify contestants, deliver prize deliveries).

The legal grounds to process your personal data are:

The processing of your personal data is necessary for the contract between you and us.

*When we rely on the ‘legitimate interests’ condition, Bi Eco Fashion will always meet the following requirements:

  • We must process the information for our legitimate interests or for those of a third party to whom we disclose it;
  • The above interests must be balanced against your interests. The “legitimate interests” condition will not be met if the processing is unwarranted because of its prejudicial effect on your rights and freedoms, or legitimate interests. Bi Eco Fashion’s legitimate interests do not need to be in harmony with those of the individual for the condition to be met. However, where there is a serious mismatch between competing interests, your legitimate interests will always come first.


If you happen to purchase or willingly give us your e-mail address, you will receive marketing messages by e-mail.

These marketing messages are only meant to warn you about our current and next offers. You can, of course, decide to unsubscribe from us at any time.

How do you unsubscribe from marketing communications?


  • By contacting our Customer Care Service;
  • By clicking on the unsubscribe link at the end of the e-mail.


We happen to use data collected during your visit to create banners and ads when you visit other third websites. Those ads are created via pixels and are based on information we hold about you (such as search history) which explains why you will be able to see ads matching items that are similar to those you have checked out on our website.

All information used to create those ads are pseudonymized and we will never use data that identify you.


We will never sell your personal data to any third party.

However, we may share your personal information with companies who are experts in their field and assist us in operating the website, conducting our business or servicing you.

Do not worry though! Each of our service providers has been selected by us for their ability to provide the particular services needed, including their ability to handle your personal information. All those providers provide sufficient guarantees to implement the technical and organizational measures necessary to meet the requirements of the GDPR and our own.

We share your personal information in the following cases:

  • With your express consent;
  • If we are processing it on behalf of a customer;
  • To any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries;
  • If we sell or buy any business or assets, data may be disclosed to the prospective seller or buyer of such business or assets;
  • To companies for the performance of any contract, we enter into with you or them and that help us provide our services adequately such as payment service providers, delivery companies or our warehouse;
  • To other professional services companies such website hosts, advertising/marketing agencies and analytics or search engine providers helping us run, improve and optimize the Website or helping us store your data;
  • If we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of Bi Eco Fashion, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.


Where a third-party provider is located outside the European Economic Area, we will always ensure that the transfer of personal data will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission where the data protection authority does not believe that the third country has adequate data protection laws or with companies that are Privacy Shield Certified.


At any point while we have or processing your personal data, your rights are as follows:

1.Right to be informed

Our goal is to be as clear as possible about how we use and process your data. You will be able to easily find this Privacy Notice on various locations on our website. You can request a pdf. copy of this Notice by contacting us.

2.Right to access

You have the right to request a copy of the information that we hold on you. Please note that there are exceptions to this right. We may be unable to make all information available to you if, for example, making the information available to you would reveal personal data about another person, if we are legally prevented from disclosing such information, or if your request is manifestly unfounded or excessive.

3.Right to rectification

You have the right to correct data that we hold about you that is inaccurate or incomplete. You will be able to rectify/edit the information we hold about you in your Account Settings.

4.Right to be forgotten

In certain circumstances (i.e. if we do not have a legal reason to continue to store your data), you can ask for the data we hold about you to be erased from our records.

5.Right to restrict processing

Under certain conditions, you have the right to restrict the processing of your data.

6.Right to portability

You have the right to have the data we hold about you transferred to another organisation safely and securely. *

*This right only applies to personal data that Bi Eco Fashion holds and must be held by Bi Eco Fashion by consent or for the performance of a contract, and processing is carried out by automated means.

7.Right to object

You have the right to object to certain types of processing such as direct marketing. You can unsubscribe from our newsletters at any time, by for instance, clicking on the unsubscribe link at the end of our newsletters.

8.Right to withdraw consent

If you have given Bi Eco Fashion your consent to process your data, you have the right to withdraw your consent at any time.

9.Right to complain to a Supervisory Authority

If Bi Eco Fashion has not correctly responded to your request, you have the right to complain to a Supervisory Authority. Bi Eco Fashion’s Supervisory Authority is The Romanian Supervisory Authority for Personal Data Processing. You will find their contact information here:


Where you request access to your information, we are required to use all reasonable measures to verify your identity before doing so. These measures only exist to protect your information and to reduce the risk of identity fraud, theft or unauthorized access to your information.

We therefore kindly ask you to send us original or certified copies of the following documentation: passport, identity card, birth certificate or driving license. One of those above documents is required to request personal information.

We will endeavor to respond within one month. If you want to exercise one of the above rights, please contact us either via our form or using the contact details provided below in the paragraph “How to contact us”.


We will hold your personal data for as long as you are you have an account and for as long as is necessary to comply with our legal/ regulatory obligations, resolve disputes, prevent fraud and abuse or enforce our terms and conditions.

When we no longer need to retain your personal data, it will be deleted or be anonymized so that you can no longer be identified from it.

We securely destroy all financial information once we have used it and no longer need it.


Bi Eco Fashion will use all reasonable efforts to protect your personal information. We are using the latest industry standards and security measures such as SSL/TLS encryption for the protection of user data and personal information.

Our goal is to have all appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing and using personal data. We have safeguard processes in place to ensure the ongoing confidentiality, integrity, availability, and resilience of our or third parties processing systems and services as well as the ability to restore the availability and access to personal data promptly in the event of a physical or technical incident.

Your data is always stored in secure environments and we provide training to our Staff on data protection best practices and require them to enter into a confidentiality agreement.

You can access and edit personal information after signing into your account. To sign in, you are required to know your login credentials (e-mail address and password). There is no way to access personal information without knowing the login credentials, therefore no unauthorized party can access it. We, therefore, ask you to keep your password secret and do not share it with any person. Please, immediately inform us if you know or suspect to have lost your login or that someone else is accessing your account.


Our site or newsletters may contain on occasion links to and from other websites of our partners, advertisers, and affiliates. Please note that this Privacy Policy only applies to this website. If you visit any of these websites, we, therefore, suggest you read their privacy policy as we do not accept any responsibility or liabilities for these policies.


If you have any questions about this Privacy Policy and/or have any inquiries relating to your Personal Data, please contact us online via this form or send us an e-mail to ….


We keep our Privacy Policy under regular review. We will post any updates on this webpage. If significant changes are made, we will directly contact you by e-mail so you can review the changes. Please check back frequently to see any updates or changes.

The Privacy Policy was last updated on January 22nd, 2020.